About WKU Marketing

Situated within Western Kentucky University and the Gordon Ford College of Business in Bowling Green, Kentucky, the WKU Marketing Department offers high-quality, hands-on education in marketing. Students can customize their areas of study by choosing to pursue our strategic marketing, professional selling or social media marketing tracks. We have a small, dedicated faculty of experts in the field as demonstrated through an impressive array of industry experience and commendable research records.  We focus on applied education and building confidence among our majors through high levels of student engagement with opportunities such as real-world, client-based projects, guest speakers, professional student organizations and internship opportunities.



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